image of What SEO Is and Why Should Kiwi Businesses Be Optimising?

Internet users are increasing every single day, and so are their expectations, making the digital struggle intricate for online businesses. Because the mainstream internet-using New Zealand population does not go past the 1st or 2nd page on Google (or any other Search Engine), online businesses need to work on their visibility.

SEO or Search Engine Optimisation is the magical term you have listened to a million times. Well, that’s the trick to get your business a better online presence, organic search results, and improved ranking on search engines.

SEO or Search Engine Optimisation – What is It, Actually?

SEO is the digital marketing strategy that enhances the quality and quantity of your website’s traffic, generating more sales and leads. Organic search engine results and potential traffic are the things that matter when doing business online, and that’s what you get with SEO.

Search Engine Optimization is the tried and tested technique used by millions of online businesses to increase website visibility and rank higher on search results. It’s true that the higher you rank on Google or Bing, the better the chances of generating traffic on your website.

Well, it all depends on how well you exploit SEO, or say, advertise your business’s brand visibility.

SEO can be categorized into two parts:

  1. On-Page SEO: This is one of the sections of SEO that looks after what happens on your website. On-page SEO optimizes components on a website, which include page speed, keyword density, internal linking, and title tag & meta descriptions optimization.
  2. Off-Page SEO: This is one of the sections of SEO that looks after what happens outside your website. Off-page SEO is a technique that improves your website’s ranking on search engines with attractive linking, marketing, brand promotion, social media presence, and more.

Why Kiwi Businesses Should Optimise their Website?

To improve a website placement in search engine results – simple as that!

SEO is important for every business, no matter big or small, to rank higher on the searches entered into search engines.

It’s true that modern SEO and Google algorithms (same goes with other search engines) do not allow manipulation of search results to rank on top. Businesses need to do some hard work, apply techniques, and stay up-to-date with algorithms to achieve a 1st-page spot in search engine rankings.

It’s simple, if you are on 1st page, you will definitely get multiple buyers and repeat customers.

Let’s discuss the top factors that ensure your business needs SEO.

1. Brilliant User Experience

First things first, user experience is unquestionably the topmost factor to choose SEO for your business in New Zealand.

User experience is the big part that decides any website’s success. The better you are working on enhancing user experience, the higher will be the organic traffic on your website.

2. Organic Searches

Organic searches decide how many direct users and conversions your website is getting. It’s a highly important factor to improve your brand’s visibility.

Quality SEO can make your website’s presence better while generating maximum organic traffic for possible conversions.

3. Appear On First Page

In this highly complex internet scenario, if your website isn’t on the 1st or 2nd page, you are nowhere near to winning. While results on the 2nd page have extremely low chances of getting clicked, one needs to bring the business on page 1.

SEO is certainly the strategy that can bring your business to the first page.


In terms of cost, SEO is reasonably cheap as compared to other marketing methods. In a true sense, SEO does not cost your business anything because it’s a smart investment.

Good SEO is perfect for brand promotion, marketing, ranking, and selling your products and services to potential customers.