Christmas is the most awaited festival for businesses! It is considered the most profitable time of the year where the sales are expected to be the highest across every industry as customers scramble to stock up, buying gifts for their loved ones.
With most shoppers shifting towards digitalization, businesses believe in promoting their products and services online, that is, through websites. So, why not make the best of it when Christmas is just around the corner? Wondering how to do the same? Well, let us just dive in and learn more!
How to Re-decorate the Website and Grow your Business this Christmas?
Christmas is the best chance for an online shop to boost sales and grow business during the entire year. However, to attain this success, an online business needs to consider making preparations for attracting customers. It means that a website requires a makeover, too, for taking advantage of the festive season.
So, learn about the five ways to keep your website updated and Christmas ready.
Redesign to Decorate
From streets to trees and houses, everything is lightened and decorated during Christmas. Similarly, your website also requires the same attention during this particular season.
The easiest and the most compelling way to redesign your website for Christmas is through welcoming messages and banners. An impressive color-changing image also adds to a festive touch while helping in maintaining the overall look of the website.
2. Create Informative and Festive Themed Content
There is no doubt saying that content is the most powerful tool that drives traffic to the website. Thus, adding fresh content based on the Christmas theme will maintain the spirit of the festival throughout the website.
Blog posts structured with informative and advisable content for the website visitors allow promoting in a subtle manner. These posts are the quickest and easiest to connect to new customers by providing them with an opportunity that might arise during Christmas. It includes better deals, tips, and ways for effective shopping, etc.
Additionally, such posts offer SEO benefits, as Google ranks those websites higher that keep themselves frequently updated.
3. Offer Alluring Deals
Customers are always looking for extra deals! So, create a sense of urgency amongst the audience through competitions, vouchers, or coupons. One can also promote them on their social media channels or blog posts, as it will draw people back ultimately to your website.
Also, these offers need not be limited and can be extended where the customers can take advantage in the long run-up. It makes your business more discoverable, where visitors may want to return to your website throughout the year.
4. Email Marketing Campaign
Everyone feels blessed with Christmas wishings! Therefore, it can be considered as the perfect time to make use of an email marketing campaign.
Send a newsletter informing your mailing list about the valuable information or any ongoing discounts or promotions. Structure your email marketing campaign to tease exclusive deals, making your customers interested in offers or upcoming promotions. It is also recommended to schedule your emails to send at certain times or dates so they can be worthwhile.
5. Social Media Links
How can you forget about social media? With most of the users on social platforms, promoting images, or videos on Instagram, Facebook, or other such channels eventually draw people back to your website.
Optimize your website with the correct social media links and reach out to a greater audience.
Christmas time is the best time to showcase your online company culture! So, utilize this time and prepare your website to boost your sales and revenue, expanding your business by reaching new customers.
Get started now, and Merry Christmas!