This is one of the most common questions people usually ask. Every website is different, but here are the important pages you should have in your website.
This is the most common page every website has and you probably already know why this is important. The home page is the first page your users will see, so it’s really important to have an impressive homepage. It tells the visitors what you do and who you are, communicates your selling proposition, establishes trust, and engages your target market. This is also the first and most important page Google considers when understanding the function and purpose of your website.
Once a user understands your brand and website, if they are interested in learning more about it, the About page is the first place they’ll go. Use this page to elaborate on your brand’s accomplishments and visions. Be clear in your statements and explain how your goals can help your customers.
If a user is reading one of your contents and thought that they’d like to do business with your brand, they will immediately look for a Contact page. Any user that gets to your Contact page is already interested in speaking with you, so you have to make it simple and easy to get in touch. You can provide a phone number and/or email address, or you can also use a contact form.
The Services or Product Page is the most crucial part of your website. New website visitors check out your homepage for the basics and from there, they dig deeper into what the company offers to them. You should really spend time improving this page for the customer experience. This page could convert a casual visitor into a frequent visitor or a frequent shopper if it’s an e-commerce website.
Including one or more testimonials or feedback from your past customers builds brand credibility. Take this opportunity to show how reliable your website/brand is. Adding real, positive testimonials from happy customers or clients is very helpful.
Frequently Asked Questions (FAQ) Page
An FAQ page is a big help especially if you and your staff spend time repeatedly answering the same questions from existing or potential customers. List these common questions and give short, and easy-to-understand answers. Order them with the most common and most significant questions first.
Photo Gallery Page
The first and the most obvious purpose of including a photo gallery page to your website is to display the services and products you offer. It gives you and your business an air of credibility, and proves that you stand behind the quality of your work. Most customers prefer to see a visual representation of your work to see if your company can offer exactly what they need.
Having these pages doesn’t mean your website is already complete and you can just leave it that way for months. If you want better results, you’ll need to make ongoing tweaks and adjustments.