One of the most common questions I get asked is “How often should I update my website?” Whether you have a corporate website, a blog or an ecommerce store, updating your website on a regular basis has many benefits.
I know we're all busy business owners but if you can ideally update your website once every two weeks, that's a good start. If you're a builder, you can put some new photos up. If you're a psychologist, or a massage therapist, put a few new testimonials. If you're a shop, post a regular special, or promote some new product. Focus on something that's different, update your website and keep it fresh.
It is really important to keep your website up-to-date for both search engines and customers. The more time you put into something, the more results you will yield. You can update it every week, and you can always ask for us to help you. You can also write a new blog post article - not only are you updating your website with fresh content but you're also promoting and growing your Google search ranking.
When a website is updated regularly, Google will recognize this and will treat it as relevant. You're going to show up higher in searches when people look for the product or service that you offer. Regular website updates are one of the many factors that Google considers for its search engine rankings. Therefore, a website that is frequently updated will have more success with organic search engine rankings than a website that has been left unattended for over a couple of years.