image for Web Podcast - Episode 14: Use Your Email The RIGHT Way!

Web Podcast - Episode 14: Use Your Email The RIGHT Way!

RAZOR Web Design Wire Podcast - find out how you can utilise the web to sell more products and services - with helpful, expert advice from Matt Reid.

Go into detail behind the basics from setting up a website - to how to drive customers through the sales process & make your website work for you!



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Read the transcription of this podcast:

So guys, I want to talk to you today about emails, using your email correctly. I see a lot of clients of mine that do not us their emails correctly or in the most efficient way. For example; subject lines. People don’t use the subject line properly. People also don’t address their emails properly.
So it wastes a lot of time and it makes things hard for your customers or for my customers. I did it to get in contact with me or to find what they need from me quickly and easily.

Its a quick episode, the first issue is the subject line.

A lot of people don’t fill in the subject line because they’re in a rush. If you take time to think about it, if you leave the subject line blank the person receiving the email, for a start, won’t know what you want to talk about. Plus when someone replies to you you won’t know what they’re responding to.
The next thing, when you have 500 of them emails sent out with no subject, you won’t know which one is which. So subject is critical, every single time you send an email. It’s even so critical that, even when you’re replying to someone's email, you should alter the subject to whatever the reply is about. If you’re going to look for that email in the future, you want it to be understandable. If you have 100 messages in a thread with one subject, it’s a pain in the arse to find that specific email.

Even if at the end of it you just tag on a little bit of extra information, that will always help. Yes, some email programs categorise your conversation by that subject. But, if you know what you’re talking about, and you still retain that main subject at the start, then add onto it, like “Meeting tomorrow-confirming appointment for 5am” that’s always very important that you do that.
Use the subject line correctly.

The second issue is email signatures. I see a lot of people that don't use email signatures. Their emails have nothing on them at all and then if I wanted to call or get in contact with that person I can’t.
So make sure you use an email signature. They come already set up in Outlook. You set up who it’s from, your email, your phone number, your address, your logo.
Make it look good and stand out.
If you don’t have one then people will not be able to get in touch with you as they don’t have your contact details in your email signature. It looks unprofessional.

So that’s Matt from the RAZOR Web Design Wire Podcast, enjoy.