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Web Podcast - Episode 44: How Long Until I show On Google?

In this episode Matt talks about how long you should expect it to take for your new website to start showing on Google searches. Most people think it's straight away! But in this podcast you'll learn how long it really takes!

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Read the transcription of this podcast:

Hey Everyone! In this episode today; Episode 44 we're talking about your website coming up on your Google.

So it's a bit of a myth or false expectation that a lot of my clients for example have when they get a website and a lot of people including possibly yourself have the expectation of that once your website's live you're gonna be up on Google straight away. That's unfortunately, simply not the case. Your website doesn't come up straight away on Google, we get a website live and they go "Aw, Matt! My websites not up on Google, I'm trying to search for it and I can't find it". The thing is is it takes Google time to bring your website up on their search engine and the reason for that is they need to basically; what's called 'crawl' your website. So they have little bots; they're basically called 'bots' and it's basically a system that scans through your website, finds all the pages, finds all the links. And then Google basically takes all that information that it can find from your site and then it works that out and then fits it in into the existing search results. So if someone searched.. Let's say you're a Car Mechanic. Someone searches for 'car mechanics', then after Google's looked at your site and they know that you do car mechanics and they know where you're based and roughly information like that, then they'll actually start to put you on those search results. So it's very important that you're website obviously has wording related to what people are going to be searching for, but more importantly as I said; it takes time for your website to come up.

Now, you'll probably say "How long does it take Matt?" Well there's no real... Just like with everything with Google! There's no real answer to that. I've seen websites come up on searches within a couple of days, I've also seen websites take several months (quite frustrating for me). But; yeah, they've taken several months to start coming up. Now, very very very rare (well it takes several months or even a month), you usually find it takes a week, usually in around seven days the sites somewhere on Google. You can find it, It might not be on Page 1 obviously, but it's a couple of pages deep and what you'll actually find is it'll start to work it's way up the list as well. So if you've got a well built site, good content, enough content as well (it's not too sparse). Then you'll also find your site starts to rank higher and higher. Cause' again, people say "Aww Matt.. my website's not coming up now!" But, it's on Page 10. I'll be the first to admit that page 10 isn't...